created to inspire.

VivanTech introduces Streamlyne: Rebranding Success

The goal of VivanTech was to remove all associations with their previous brand style, Kuali. I overcame the challenges of the current name and fixated on the concept of ‘gliding’.

The definition of ‘glide’ is “to move smoothly and continuously along, as if without effort or resistance,” which is exactly the kind of sensation that I visually communicated to the marketplace through illustration and design.