The goal of VivanTech was to remove all associations with their previous brand style, Kuali. I overcame the challenges of the current name and fixated on the concept of ‘gliding’.
The definition of ‘glide’ is “to move smoothly and continuously along, as if without effort or resistance,” which is exactly the kind of sensation that I visually communicated to the marketplace through illustration and design.
The goal was to make the viewer feel like they can glide right through their daily work, with no effort at all. The hang glider illustrated serves as the primary reinforcing visual for the brand.
I designed and illustrated the website images, business cards, stationary, single greeting card, posters all using Photoshop, Illustrator and Wacom Intous 4 Tablet.
The final works were presented in the a tradeshow in the summer of 2016.
Visit the website here: www.streamlyne.org
Art direction, branding, logo design, print collateral & illustrations
Identity + logo
ROAME is a company that focuses on developing innovative products for motorcycle riders. My role in this project was to develop a logo design that combined the concept of a lighting bolt and the open road. My approach was to take these concepts and simplify them into a symbol that would be both recognizable and versatile on many products.
ART DIRECTION, BRANDING, LOGO DESIGN & ILLUSTRATIONS